Protein is taking over the world. Slap the word “protein” on a food, and it’s guaranteed to sell. Protein ice cream, protein cookies, protein cereal, protein protein.

And while I think it’s great to aim to eat more protein, a lot of these labels are incredibly misleading. The first time I saw Protein Cheerios, I immediately grabbed the box in excitement. 11g of protein for Cheerios?? Sold!

If I can teach you only one thing, it’s that you neeeeeeed to read the nutritional info of food and not rely on the front of the package.

11g of protein sounds great, until you realize a serving doesn’t actually have 11g. It has 7g, but if you add some milk, then it has 11g. Fun fact: an Oreo has 20g of protein if you pour a protein shake all over it.

The other thing you’ll notice is that in order to bump up the protein, the serving size is also bumped up. Compare one serving of Protein Cheerios to TWO servings of plain Cheerios, and the macros are incredibly similar (except the sugar, of course).

Sure, Protein Cheerios might taste better than plain Cheerios, so maybe you prefer those. The point here is that the extra protein you’re excited about might not be extra protein at all. You can eat regular Cheerios and get nearly the same amount of protein (and more cereal)

This applies to a lot of “protein” products out there. Protein is great, but don’t be fooled by the word. Learn to read nutrition labels to make educated decisions on your own!

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