Food Label Branding

I’ve become known as a “health food branding expert” thanks to my viral food & drink rebrands on social media. Whether you’re interested in learning about health food labeling tricks, need a branding refresh of your own, or just find these rebrands entertaining, you can explore them below.

SEE THE REBRANDS WORK WITH ME

Why I Do This

What started as a fun video to tickle my creativity has transformed into one of the most powerful educational tools I’ve ever created.

My goal with my rebrands is to show you just how easy it is for companies to frame their product in any light they want. Many regulations are very loose, allowing companies to be purposely misleading with much of their branding and marketing.

My rebrands are not created to say a product is good or bad. My goal is to help you see through the marketing BS and learn to read labels so you can make informed choices about what you eat.

Browse Some Of My Favorite Label Rebrands

If you want to do a bit of a deeper dive beyond the typical short-form rebranding videos on social media, you can explore them below.

Beverage Label Tricks

The design playbook that makes sugar water look like wellness drinks using colors, fonts, and strategic ingredient highlighting.

See The Drink Rebrands

Healthy Candy Psychology

What is essentially just variations of sugar transform into healthy options using clever naming and positioning tricks.

See The Candy Rebrands

Rebranding Cookie Butter

Biscoff Cookie Butter is one of my favorite foods on the planet, but how would it look as a healthy breakfast option?
Check It Out

Some Of My Most Popular Rebrands

The rebrands that blew up and sparked conversations about food marketing between Instagram and TikTok

20M+ Views

Making Water Look Dangerous

I took the cleanest thing you can drink and made it look like a chemical hazard using the same tricks junk food uses in reverse.

Watch on TikTok → Watch on Instagram →

14M+ Views

The Coca Cola Rebrand

One of my most viral rebrands that fooled millions and started a conversation about how easy it is to make anything look healthy.

Watch on TikTok → Watch on Instagram →

10M+ Views

Nutella Turned Healthy

Can a chocolate spread with lots of sugar be healthy? Of course it can! All you need is a little bit of branding creativity.

Watch on TikTok → Watch on Instagram →

13M+ Views

Reese’s With Protein

One of my favorite rebrands ever where I take Reese’s Peanut Butter Cups and turn them into a protein snack.

Watch on TikTok → Watch on Instagram →

Hungry for more? Watch some of my label rebrands right here, or head over to my social channels.

Instagram TikTok YouTube

Does Your Brand Need Some Love?

If you’re in need of a branding refresh, reach out below!