Why I Do This
What started as a fun video to tickle my creativity has transformed into one of the most powerful educational tools I’ve ever created.
My goal with my rebrands is to show you just how easy it is for companies to frame their product in any light they want. Many regulations are very loose, allowing companies to be purposely misleading with much of their branding and marketing.
My rebrands are not created to say a product is good or bad. My goal is to help you see through the marketing BS and learn to read labels so you can make informed choices about what you eat.
Viral Rebrands
The rebrands that blew up and sparked conversations about food marketing between Instagram and TikTok
Making Water Look Dangerous
I took the cleanest thing you can drink and made it look like a chemical hazard using the same tricks junk food uses in reverse.
Watch on TikTok → Watch on Instagram →
The Coca Cola Rebrand
One of my most viral rebrands that fooled millions and started a conversation about how easy it is to make anything look healthy.
Watch on TikTok → Watch on Instagram →
Nutella Turned Healthy
Can a chocolate spread with lots of sugar be healthy? Of course it can! All you need is a little bit of branding creativity.
Watch on TikTok → Watch on Instagram →
Reese’s With Protein
One of my favorite rebrands ever where I take Reese’s Peanut Butter Cups and turn them into a protein snack.
Watch on TikTok → Watch on Instagram →Scroll through my social media profiles for even more rebranding fun!
Need branding work?
If you came across my rebrands and you’re interested in working with me on a branding project, let’s chat.