This blog exists to make “healthy” much simpler. And fun.

I’m Matt, the guy who’s cutting through the noise of the nutrition world so you don’t have to.

Health should not be this confusing.

We shouldn’t need to avoid food we love just because people say it’s “bad.” Nutrition isn’t so black-and-white, and my blog exists to help you navigate the gray area in between.

Protein-focused recipes

Eating a high-protein diet is the cornerstone of my approach, and my recipes make that incredibly easy to do.

Free calculators and tools

Whether you want to calculate your own caloric needs or build your perfect Starbucks drink, I’ve got lots of free tools to make this journey simple.

Restaurant menu breakdowns

I truly believe that you can make any food work for your diet, and that includes fast food. I’ve got countless guides to help break down the various menus out there.

Lots of fun

If you follow me on Instagram, TikTok, or YouTube, you’ll find tons of fun content surrounding health, nutrition, and fitness.

Why should you trust me, anyway?

I’ve been in your shoes before. I have fallen into every diet trap there is. I used to think sugar was the enemy.

I’ve been involved with the health & fitness industry for over 16 years now, and I have a much healthier approach to it all. I believe everyone deserves to have that same approach.

I’ve reached millions of people through the content on my blog and social media, and have even had my content shared by major publications such as LifeHack, Mashed, and Tasting Table.

I’ve been featured in articles from USA Today, Muscle & Health, Yahoo Finance, Creative Bloq, Bored Panda, and SmartCompany .

Stick around, because this is only the beginning.

Don’t “cheat days” go completely against what you stand for?

*The original logo for “Cheat Day Design”*

The name of this blog revolving around “cheat day” is confusing, I’ll admit. Allow me to explain.

Cheat Day Design is actually the name of my Web Design business that I launched in 2017 to service the fitness industry. I needed a fun name to launch my freelance career, and I figured there’s nothing more fun than a cheat day.

This blog started as my design portfolio, but has since transformed into the blog you see today, so I sometimes like to refer to it as “No Cheat Day Needed” to keep the spirit of the original brand name, but better reflect what I am all about.

Regardless of what you choose to call it, the spirit remains the same: being “healthy” shouldn’t be miserable, and it should not require cheating

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I’m now on Substack! My newsletter, Beyond The Label, is my outlet to break down the interesting stories, trends, and marketing behind food, fitness, and the products we buy.