Hello! I'm Matt
What made you start Cheat Day Design?
I’ve been into fitness for almost as long as I’ve been into designing. I’ve always known that I wanted to do something with design (I’m a very creative person) so it made sense for me to combine my 2 loves, design and fitness, into a career. I really love the fitness industry and have met some amazing people within it, so I’m happy to give back the best way I know how.
What makes you qualified, anyway?
Experience, really. I actually have a degree in Health Behavioral Science, but decided that I didn’t want to pursue that career path. I am completely self-taught when it comes to design, but that is the way I learn best. At this point, my experience in the industry is what makes me qualified!
What did you do before all of this?
Before venturing off on my own, I managed the design team at a company called CrowdRise, which is now a part of GoFundMe. I love to support nonprofits and that was the perfect way for me to involve myself in that sector. And, I went to the gym a lot.
Is this company just you?
Yep, I’m a one-man show. Maybe there will be others on the team down the road, but for right now, you’ll just be seeing a whole lot of me.
Where did the name "Cheat Day Design" come from?
To be totally honest, when I was starting out, I just needed a name. “Cheat Day Design” kind of just rolled off the tongue. To me, a cheat day is a day where you get to take a break from the meticulous tracking and healthy eating and live your life to the fullest. I love a cheat day and the mental break it provides, so why not convey that in a business name!
So you're really into fitness?
...Care to expand on that?
I started lifting weights at the age of 16. As a 110 pound twig, I just wanted to add a little bit of size, and I quickly fell in love with it.
Fast forward to today, and I’ve been lifting regularly ever since. I’ve dabbled in bodybuilding and powerlifting (nothing competitive) and got an ISSA personal training certification to give training a shot, too. I just love living a healthy life, and there is nothing like the feeling that a solid workout provides. Long story short, yes, I am very much into fitness!
Based on your business name, you must love food too?
Big time. Most of my time outside of the gym is spent either eating, thinking about eating, or cooking. I eat a very healthy diet overall, but as someone who 100% supports the idea of flexible dieting, I’m no stranger to so-called “junk” food. I have a major weaknesses for ice cream, cereal, and sweet potato fries.
As a child, I was pretty chubby. My diet was TERRIBLE. I’m talking daily frozen pizza, extra butter popcorn, and cookies, along with the almost-daily Burger King trips. When I was about 12 or so, I decided I wanted to thin out and started restricting what I ate in a borderline unhealthy way. I’ve since found a great balance, but I’ve been everywhere along the spectrum of eating! Clearly, my life has revolved around food for as long as I can remember.
Any other fun facts about you?
I’m a huge animal lover. I especially love squirrels. My favorite music is still 90’s hip-hop. The Office is my favorite show of all-time. I’m a born-and-raised New Yorker, but now live in Michigan. My college mascot was a Blue Hen. I’ve never eaten a hot dog.
Reach out and I’ll get back to you ASAP!