Cheat Day Design Waffles

About

Hello! I'm Matt

Since you’re here, you probably know me as Cheat Day Design (or @cheatdaydesign if you’re coming from social media). Thank you so much for checking out my site!

I wear two hats: one hat is as a Graphic & Web Designer, the other is as a recipe & content creator. Depending on how you ended up here, I want to break down both hats for ya…

Content Creator Stuff

Why do you create so much free content?

My mission wasn’t always to create free content. Originally, this website was solely going to be my design portfolio (more on that in the next section). However, I quickly fell in love with sharing health & fitness related content on Instagram, and I suddenly found myself an “influencer” (I hate that term, but it’s technically true). Now, I absolutely love helping people in the health space!

Do you have a background in health?

I do! I fell in love with health and fitness at the age of 17, and I ended up pursuing a Bachelor’s Degree in Health Behavior Science with a minor in Strength & Conditioning. The plan was to eventually open up my own gym, but my priorities changed. Now, I work as a freelance Web & Graphic Designer in the fitness space, but I use my knowledge and experience to continue helping others.

Where do you get recipe ideas from?

You’ll find lots of recipes here on my blog, and I plan to continue making them! Typically, I come across a normal recipe somewhere that looks awesome, and I try to recreate it with lower-calorie & higher protein ingredients. Other times, inspiration randomly strikes and I’ll just start experimenting. I’ve always loved to cook & bake, so I’ll take any opportunity to experiment.

Do you actually have cheat days?

I actually don’t. If I’m being honest, “Cheat Day Design” was just chosen at random when I was launching my design business, because I thought it sounded cool. I never anticipated becoming a sought-after content creator, and now that name doesn’t quite gel with my mission. However, I’ve become known for that name, so for the time being, we’re going to keep rolling with it.

Do you make money off your content?

You’ll see ads throughout my site, and that is how I receive some compensation for my content. I don’t make a living off of ad revenue, but it’s enough to support this as a worthwhile hobby to keep me motivated to continue making free content for you!

If you have an ad blocker, it would mean a ton to me if you turned it off for my website. I know ads are super annoying (I hate them too) but even just a tiny amount of ad revenue goes a long way. I’ve learned how difficult it is to constantly create quality content, and ads help make it worthwhile. But, you can still enjoy my content with or without ads- up to you!

Do you partner with other people or brands?

That totally depends. At this time, I don’t accept guest posts to my blog, because I prefer to have only original content here.

I do partner with certain brands, though! I’m very selective about who I choose to work with, but if you think there might be an opportunity for us to partner up in some capacity, reach out and we’ll chat.

Design Stuff

I could use some design help- what kinds of work do you do?

If it’s design-related, odds are I’ve dabbled. My main strength is in website design, but I’ve worked on numerous logos, e-books, label design, and much more. You can head over to my portfolio to see some of my projects, and if you’d like to learn more about working together, fill out this form.

What made you start Cheat Day Design?

I’ve been into fitness for almost as long as I’ve been into designing. I’ve always known that I wanted to do something with design (I’m a very creative person) so it made sense for me to combine my 2 loves, design and fitness, into a career. I really love the fitness industry and have met some amazing people within it, so I’m happy to give back to the industry.

What makes you qualified as a designer?

Experience! I’ve worked exclusively within the fitness industry for many years now, and I’ve been through endless trial & error figuring out what works and what doesn’t. While every business is unique, there are certain things that always ring true in this industry. I’m completely self-taught when it comes to design, but I’ve been doing this for about 10 years now, so I’ve learned a thing or two about what works and what doesn’t.

What did you do before all of this?

Before venturing off on my own, I managed the design team at a company called CrowdRise, which eventually got acquired by GoFundMe. I love to support nonprofits and that was the perfect way for me to involve myself in that sector. It was an awesome gig, but I’ve always wanted to do my own thing, so here we are.

Is this company just you?

Yep, I’m a one-man show. Maybe there will be others on the team down the road, but for right now, you’ll just be seeing a whole lot of me.

Are you hiring?

I’m not, currently. The goal is to eventually grow the team, but for now, it’s just me.

However, if you’re an aspiring designer, I am always happy to take people on in a mentorship role. It’s difficult to find quality mentors, so if it is something you are looking for, I’m sure we can work something out!

Random Stuff

So you're really into fitness?

Big time. I’ve been working out regularly since high school, and I even went to college to study Health Behavioral Science (go Blue Hens!)

I’ve dabbled in bodybuilding and powerlifting (nothing competitive) and received an ISSA personal training certification to give training a shot, too. I just love living a healthy life, and there is nothing like the feeling that a solid workout provides. Long story short, yes, I am very much into fitness!

Based on your business name, you must love food too?

Yup! Most of my time outside of the gym is spent either eating, thinking about eating, or cooking. I eat a very healthy diet overall, but as someone who 100% supports the idea of flexible dieting, I’m no stranger to so-called “junk” food. I have a major weaknesses for ice cream, cereal, and pizza.

As a child, I was pretty chubby. My diet was TERRIBLE. I’m talking daily frozen pizza, extra butter popcorn, and cookies, along with the almost-daily Burger King trips. When I was about 12 or so, I decided I wanted to thin out, so I started restricting what I ate in a borderline unhealthy way. I’ve since found a great balance, but I’ve been everywhere along the spectrum of eating! Clearly, my life has revolved around food for as long as I can remember.

Any other fun facts about you?

I’m a huge animal lover. I especially love squirrels. My favorite music will always be anything from the 1990’s (Spice Girls or Backstreet Boys are at the top of that list). The Office is my favorite show of all-time, and The Fresh Prince of Bel-Air is up there on my list as well. I’m a born-and-raised New Yorker, but now live in Michigan. I’ve never eaten a hot dog.