Cheat Day Design Waffles


Hello! I'm Matt

Since you’re here, you probably know me as Cheat Day Design (or @cheatdaydesign if you’re coming from Instagram). Thank you so much for checking out my site! I know reading can get boring, so I’ll try to make this all digestible for you…

Business Stuff

What made you start Cheat Day Design?

I’ve been into fitness for almost as long as I’ve been into designing. I’ve always known that I wanted to do something with design (I’m a very creative person) so it made sense for me to combine my 2 loves, design and fitness, into a career. I really love the fitness industry and have met some amazing people within it, so I’m happy to give back to the industry.

What makes you qualified, anyway?

Experience! I’ve worked exclusively within the fitness industry for many years now, and I’ve been through endless trial & error figuring out what works and what doesn’t. While every business is unique, there are certain things that always ring true in this industry. I’ve worked on hundreds of websites, logos, e-books, and more, so I’ve learned a thing or two about what truly works.

What did you do before all of this?

Before venturing off on my own, I managed the design team at a company called CrowdRise, which eventually got acquired by GoFundMe. I love to support nonprofits and that was the perfect way for me to involve myself in that sector. It was an awesome gig, but I’ve always wanted to do my own thing, so here we are.

Is this company just you?

Yep, I’m a one-man show. Maybe there will be others on the team down the road, but for right now, you’ll just be seeing a whole lot of me.

Where did the name "Cheat Day Design" come from?

To be totally honest, when I was starting out, I just needed a name. “Cheat Day Design” kind of just rolled off the tongue. To me, a cheat day is a day where you get to take a break from the meticulous tracking and healthy eating and live your life to the fullest. The term “cheat day” has some negative connotations associated with it, I can recognize that, but I like to look at it merely from a fun angle. If you haven’t been able to tell by now, I don’t like to take life TOO seriously.

Are you hiring?

I’m not, currently. The goal is to eventually grow the team, but for now, it’s just me.

However, if you’re an aspiring designer, I am always happy to take people on in a mentorship role. It’s difficult to find quality mentors, so if it is something you are looking for, I’m sure we can work something out!

Personal Stuff

So you're really into fitness?

Big time. I’ve been working out regularly since the age of 16, and I even went to college to study Health Behavioral Science (go Blue Hens!)

I’ve dabbled in bodybuilding and powerlifting (nothing competitive) and received an ISSA personal training certification to give training a shot, too. I just love living a healthy life, and there is nothing like the feeling that a solid workout provides. Long story short, yes, I am very much into fitness!

Based on your business name, you must love food too?

Big time. Most of my time outside of the gym is spent either eating, thinking about eating, or cooking. I eat a very healthy diet overall, but as someone who 100% supports the idea of flexible dieting, I’m no stranger to so-called “junk” food. I have a major weaknesses for ice cream, cereal, and pizza.

As a child, I was pretty chubby. My diet was TERRIBLE. I’m talking daily frozen pizza, extra butter popcorn, and cookies, along with the almost-daily Burger King trips. When I was about 12 or so, I decided I wanted to thin out, so I started restricting what I ate in a borderline unhealthy way. I’ve since found a great balance, but I’ve been everywhere along the spectrum of eating! Clearly, my life has revolved around food for as long as I can remember.

Do you make money off your Instagram?

Absolutely not. I truly mean it when I say I care about the fitness industry and want to give back. Instagram is my way of helping to give back by simplifying complicated and often confusing fitness & nutrition topics.

If you like my Instagram page, be sure to head on over to my blog, which has expanded captions and the ability to search through all of my posts!

Any other fun facts about you?

I’m a huge animal lover. I especially love squirrels. My favorite music will always be anything from the 1990’s (Spice Girls or Backstreet Boys are at the top of that list). The Office is my favorite show of all-time, and The Fresh Prince of Bel-Air is up there on my list as well. I’m a born-and-raised New Yorker, but now live in Michigan. I’ve never eaten a hot dog.


Reach out and I’ll get back to you ASAP!