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What is “No Cheat Day Needed”?

This blog exists to make “healthy” much simpler.

And to make it a lot of fun, too.

I’m Matt Rosenman, the man behind the scenes here. The world of nutrition & fitness has become far too complicated and overwhelming, so I’m here to make things simple.

Health should not be this confusing.

Matt Rosenman

I love all food, and I don’t believe we should ever restrict ourselves by eliminating any food that we love. Unfortunately, we’re taught that certain foods are good for us and others are bad, so we quickly learn to avoid specific foods.

My blog exists to change that.

I love taking classic recipes and putting a healthy spin on them to help them fit into any diet. Whether you’re craving a fried chicken sandwich, cookies, ice cream, or anything in-between, I’ve got a fun recipe here for you.

I also create lots of visual nutrition guides, most notably for breaking down entire fast food menus, to help you find the best options for you.

I am very passionate about helping others.

There is so much misinformation out there in the health industry, and it has become far too confusing for the average person.

As someone who has been involved in health & fitness for over 15 years now, I want to help because I’ve been in your shoes before.

I’ve tried the fad diets, I’ve bought the supplements, and I’ve fallen victim to all of the “bro science” out there. I want to help you avoid the same traps.

This website exists to help you make sense of it all.

Matt Rosenman Headshot

Why you can trust me.

Matt Rosenman Headshot

To say I’m passionate about what I teach is an understatement. Not only have I been through all the trials and tribulations of navigating the health space, but I have also had experience as a certified personal trainer, as well as receiving a bachelor’s degree in Health Behavioral Sciences.

In other words: my entire career has led me to this blog.

Now, through this blog and various social media channels, I’ve been able to reach hundreds of thousands of readers and have even had my content shared by major publications such as LifeHack, Mashed, and Tasting Table.

I’ve been featured in articles from USA Today, Muscle & Health, Yahoo Finance, Creative Bloq, Bored Panda, and SmartCompany.

Stick around, because this is only the beginning.

What’s the deal with cheat days, anyway?

The website name “” doesn’t really scream “healthy blog.” Allow me to explain.

Cheat Day Design is actually the name of my Web Design business that I launched in 2017 to service the fitness industry. I needed a fun name to launch my freelance career, and I figured there’s nothing more fun than a cheat day.

Well, since then, my views and my focus have shifted, but I’ve come to be known for this brand, so it has stuck around.

This blog started as my design portfolio but has since transformed into the blog you see today, and I now like to refer to it as “No Cheat Day Needed” to keep the spirit of the original brand name but better reflect what I am all about.

You shouldn’t have to cheat on your diet, but I also firmly believe that dieting should never be miserable, either. I’m here to bridge that gap and to make “healthy” simple, No Cheat Day Needed.

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I post new recipes and blog posts weekly, so be sure to check back often for brand new content. If you want to stay ahead of the game, you can use the form below to signup for my email newsletter, “The Cheatless Cheat Day Crew,” where you’ll receive all of my recipes before they’re made public, special email-only giveaways, and more.