Your 2021 Protein Bar madness champion is...

Congratulations to Built Bar! With 57% of the total vote in the Championship round, Built Bar has emerged as the favorite protein bar of 2021.

Thank you to everyone who voted! I can’t wait to run it back in 2022.

2021 Champion: Built Bar

2020 Champion: Bowmar Nutrition

2019 Champion: ONE

What is Protein Bar Madness?

Protein Bar Madness is a tournament of 64 of the best protein bars on the market competing for the title of Best Protein Bar! It’s a single-elimination tournament mimicking the NCAA March Madness Tournament, where a public vote determines the winners.

How does voting work?

When each round goes live, the matchups will be listed right here on this page. All you need to do is vote for as many matchups as you’d like, then click submit! No personal info required. You may vote once per round.

How was the tournament seeding determined?

A few months back, I asked everyone (through Instagram) to nominate their favorite protein bars. I tallied up the thousands of responses to determine the seeding & matchups.

Why isn't my favorite bar on here?

As you know, there are SO many protein bars out there, but that’s why we do this! I love being able to introduce you to new bars. Since we can only fit 64 here, naturally a lot of others got left out. It’s nothing personal!

Who are the previous winners?

In 2019, ONE bars won the tournament. Last year, Bowmar Nutrition took the title.