Health Food Branding

I’ve become known as a “health food branding expert” thanks to my viral food & drink rebrands on social media. Whether you’re interested in learning about health food labeling tricks, enjoy quality design, or just find these rebrands entertaining, you can explore them below.

SEE THE REBRANDS

Why I Do This

What started as a fun video to tickle my creativity has transformed into one of the most powerful educational tools I’ve ever created.

My goal with my rebrands is to show you just how easy it is for companies to frame their product in any light they want. Many regulations are very loose, allowing companies to be purposely misleading with much of their branding and marketing.

My rebrands are not created to say a product is good or bad. My goal is to help you see through the marketing BS and learn to read labels so you can make informed choices about what you eat.

Rebrand Categories

Do a deep dive into each category to see the different tricks the food industry uses to influence your buying decisions

Beverage Label Tricks

The design playbook that makes sugar water look like wellness drinks using colors, fonts, and strategic ingredient highlighting.

See The Drink Rebrands

Healthy Candy Psychology

What is essentially just variations of sugar transform into healthy options using clever naming and positioning tricks.

See The Candy Rebrands

Snack Food Health Halo

How common “junk foods” can use premium packaging, health claims, and strategic wording to re-position themselves.

(Roundup Coming Soon)

Viral Rebrands

The rebrands that blew up and sparked conversations about food marketing between Instagram and TikTok

20M+ Views

Making Water Look Dangerous

I took the cleanest thing you can drink and made it look like a chemical hazard using the same tricks junk food uses in reverse.

Watch on TikTok → Watch on Instagram →
14M+ Views

The Coca Cola Rebrand

One of my most viral rebrands that fooled millions and started a conversation about how easy it is to make anything look healthy.

Watch on TikTok → Watch on Instagram →
10M+ Views

Nutella Turned Healthy

Can a chocolate spread with lots of sugar be healthy? Of course it can! All you need is a little bit of branding creativity.

Watch on TikTok → Watch on Instagram →
13M+ Views

Reese’s With Protein

One of my favorite rebrands ever where I take Reese’s Peanut Butter Cups and turn them into a protein snack.

Watch on TikTok → Watch on Instagram →

Scroll through my social media profiles for even more rebranding fun!

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Need branding work?

If you came across my rebrands and you’re interested in working with me on a branding project, let’s chat.

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