UI/UX

Helping to create a new brand with a powerful website.


I was approached to help establish a new brand, The Fit Executive. This is a new space- fitness programs catered to busy businessmen and women. The website needed to not only be packed with features, but also convey a level of professionalism to appeal to the target demographic. 

Visit the full site

Custom program enrollment

A unique shopping experience.


The Fit Executive programs are run through a service called Teachable, which is a very popular software that allows people to create online courses. Because of this, we wanted to create a unique and seamless shopping experience for potential clients. We build unique, custom landing pages for each program, which seamlessly takes you through the Teachable checkout process for an intuitive user experience.

Visit a landing page

Superior functionality

Program matching with quiz technology.


Something else we wanted to feature with The Fit Executive was the ability for a potential client to find the program that is right for them. While there are only a few program options to start, we built a “match” quiz to cater to a growing audience going forward. Right from the site, you can answer a few quick multiple choice questions and get matched to the fitness program that is right for you!

See it in action