Protein Cookie Butter Powder started as an idea, but needed an identity. We went through nearly 100s of iterations of labels until we finally landed on designs that encompass what this product is all about. It was important to capture that “wow” factor, and make you drool just looking at the packaging. The labels not only feature appealing visuals, but all of the most important information laid out in an easy-to-understand way: calories and protein content, gluten free, instructions, suggestions, and more!