Jen Jewell

The Problem

Jen Jewell (Fitness Jewell) is all about making fitness fun for everyone. However, he previous website was not only bland, but not very user-friendly. Additionally, her logo also did not reflect her brand and the audience she was looking to captivate.

The Project

Together, we built a brand new e-commerce website to sell Jen’s ebooks, along with a new logo that reflects Jen’s personality, and an ebook to use as a freebie for email opt-ins.

Jen Jewell website redesign

Website Redesign

Jen’s previous website was a sporadic mix of magazine features, blog posts, and text, with no clear objective. Together we simplified the messaging to focus on Jen’s training approach and what it would be like to train alongside her, both as a one-on-one client and a customer purchasing a workout program. Using first person language directly from Jen herself, her new website is much more personal to better appeal to her audience. And best of all, it looks great on all devices!

Brand Makeover

Jen is the sweetest woman on Earth, and her training is all about making fitness fun for everybody. Her previous brand did not truly reflect her approach to fitness, so she collaborated with me to create her new brand. By creating a new logo, playful typography, and a bright, fun color scheme, Jen’s brand is now truly reflective of her personality.

Jen Jewell Rebrand
Jen Jewel Ebook Preview

Ebook Design

Building an audience and collecting emails was a very high priority with this project. In addition to having an opt-in form on every page of the website, we also built an automated modal that gives users exclusive access to a free e-book just for signing up. And of course, we put together a quality exercise-based e-book for visitors to download!