The Fitness Designer.

Full-service design for the fitness industry. Websites, logos, ebooks, and everything in-between.

oh hey.

Matt Rosenman, otherwise known as Cheat Day Design

I’m Matt, and I’m the guy behind the scenes of Cheat Day Design.

Fitness has given me so much in life, so I’m giving back the best way I know how: with design. By taking the thing I’m good at and I’m combining it with my passion, this never feels like a job to me. I truly love what I do, and I hope that is evident through my work.

I’m also a firm believer that we should always eat food that we enjoy. If you’ve discovered me through Instagram, you know that I preach never depriving yourself of the food you love. The “Cheat Day Design” name was chosen for one simple reason: there’s nothing more liberating than enjoying a day of eating what you truly want to.

Life is hard enough. There’s no reason to not have some fun along the way, and that’s exactly what I’m here to do!

Pumping waffle iron

100 high-protein waffle recipes in one e-book. Sweet, savory, and everything in-between

Beyond the waffle iron

35 protein-packed recipes you can make with waffle mix (that aren't waffles)

“I am absolutely thrilled to have partnered up with Matt for my new website! He’s been nothing but professional and proactive from the start which I sincerely appreciate. As someone who is truly passionate for the work they do, I can attest to how evident it is that Matt loves the work he does and thrives on helping his customers bring their brands to life online.”

Jen Jewell (@fitnessjewell)

let's work together.

Does your website feel like it’s stuck in the 90’s? Does your logo reflect your brand’s personality? Whatever your design needs are, I’m happy to help! Reach out and we’ll see what we can do.

explore the blog posts.

I’m on a never-ending quest to help make nutrition & fitness simple to understand. That journey starts here!